There’s good reason video is the latest digital trend – Insivia are reporting that one-third of all online activity these days is spent watching video. When you stop and consider your own habits as a consumer, this statistic is not at all surprising.
More and more, video is becoming part of our daily lives and thanks to the likes of Facebook Live and Instagram stories, we’re all invited to have a little bit of fun. More businesses are experimenting with DIY video as part of their marketing mix and quality video production is now more affordable than ever. Back when we started out in this business, only the big corporates could afford to make a video and then promote it via TV commercials and so on. The rise of the internet has been a big game changer because it’s made video and its promotion, accessible to almost everyone.
Most companies know they need to get into the video game but allow their fear of blowing their company’s budget to hold them back. The team at Just Video Production have put our heads together and come up with 5 basic pointers that’ll steer you in the right direction as you embark on the wonderful journey that is video production.
Chances are, some of your competitors are already experimenting with video. Take a look at their videos and then study which videos seem to be doing the best and think about why. You’ll find that different content pieces perform differently across different social media channels. For example, a video that scores a heap of shares and likes on Facebook, might miss the mark on Twitter. An easy way to save money to begin with is to avoid replicating what you know doesn’t work with your audience.
What is your goal in making this video? We’re not talking about the desire to go viral but more about whether the video is being made to inform, to entertain, to disrupt your market and so on. Properly ascertaining the why ahead of time ensures you go into the pre-production phase with a clear head and idea as to what your video needs to do in order to be successful.
Given how long we’ve worked in the industry, you can imagine how many times clients come to us with these larger than life ideas. We love this kind of thinking! Unfortunately, when you’re on a lower budget, you need to understand that replicating something like the Matrix Neo bullet time scene, isn’t going to happen. And honestly, if you’re making a video for professional purposes, you don’t want special and fancy effects detracting away from your key messages anyway.
At Just Video Production, we have a very deliberate way of working. We meet with our clients to understand their unique needs and business goals beforehand and then from there, provide a fixed quote and timeline for the project before work begins. Don’t fall into the trap of paying an hourly rate for video services or not getting an ETA as to when your video will be ready to go. This simply isn’t the ideal way to start any business relationship and is likely to cause grief in the long-term.
Uploading your video to YouTube and hoping people will stumble across it, isn’t the kind of strategy that’s likely to generate results. Think about all of the channels you’ve got on-hand, which typically perform best and then how you can tap into this and leverage it. Some of our most successful clients have been clever in partnering with other businesses that provide complementary services to help them to push their video in what becomes a mutually beneficial relationship. While not impossible, thinking your video is magically going to go viral because you’ve just uploaded it somewhere, is unlikely. Put a strategy together and do everything you can to spread the word about your video.
Of course, our number one tip is to contact us to chat about your video production needs. We’ve worked with different sized companies across numerous sectors and can show you samples of our work. Our Just Video Production team is incredibly passionate about what we do and we’d love to help you to get started with video or on your next project.
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Just Video Production
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Video